All the Details on dip! Kroger's New Clothing Line

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Have you heard the news? There’s a new lifestyle brand at Kroger called dip! I shop regularly at Kroger for my groceries and I was really excited to learn about Dip. This new clothing line is designed by renowned designer Joe Mimran, who’s well known for collections including Joe Fresh, Pink Tartan, and Club Monaco.

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I love how the collection features pieces that range from trendy to classic all at an affordable price point. 80% of the line costs $19 or less and other items are still a great deal. With dip, there’s no need to wait for a coupon or a big sale to score a deal. The collection is fashionable yet incredibly affordable! The high waisted jeans that I’m wearing in this photo only cost me $19!

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One of my favorite things about the line is the ability to mix and match pieces.

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I love wearing this two piece blouse and skirt to work. I transitioned it to a more casual look by simply adding the jean jacket.

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The same top can easily be paired with a pair of jeans for a casual day. Plus, the jean jacket is a Fall staple, and practically goes with everything!

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Believe it or not, all of the cute outfits worn in these photos are from Dip at Kroger. Each of my outfits costs me less than $60 and I’ll continue to mix a variety of pieces to switch up my looks.
Keep in mind that Dip has clothing for the entire family, so you can easily find clothing for kids, baby, or your bae!


I’m so excited about all my new outfits. I’ve made it a habit to always do a walk-through of the Dip clothing section at Kroger to look out for new items whenever I’m shopping for groceries. Have you checked out Dip?

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